TLDR Tech / Design
Apple's latest acquisition is telling sign of where the company is headed
Apple Inc.'s acquisition of MotionVFX suggests a renewed focus on pro software, likely tied to monetization through services like Apple Creator Studio and subscriptions. More broadly, it signals a shift toward investing where there's clear revenue potential—raising questions about whether future features like advanced AI (including Siri or iMessage improvements) could become tied to paid tiers such as iCloud+.
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