TLDR Tech / Product
Apple ‘Ultra' Products Expansion Is Up Next After MacBook Neo Launch
Apple plans to release several higher-end products, including a foldable iPhone, new AirPods, and a MacBook Pro with a touch-enabled OLED display. Other product lines will likely expand to a superpremium tier, including the iPad and iMac. The approach is typical of CEO Tim Cook's playbook of taking proven products and stretching them across multiple price points to capture as much market share as possible. It wouldn't be surprising if the MacBook Neo eventually expanded into multiple variants, even a larger-screen model.
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