TLDR Tech / Design
Apple really wants to be king of the fruit logos
Apple successfully challenged an EU trademark application from Chinese keyboard maker Yichun Qinningmeng Electronics Co. over a citrus-shaped logo that featured a missing “bite” and leaf motif, with the EUIPO ruling that consumers could mentally associate it with Apple's iconic branding despite only minor similarities. The case highlights Apple's aggressive protection of its logo and the strength of its brand recognition, following previous disputes over other fruit-inspired tech logos.
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