TLDR Tech / Fintech
Amex increases marketing and technology spending
American Express plans to raise marketing spending by 10% in the second half of 2026 while accelerating technology upgrades to attract younger cardholders and increase engagement. The company continues to perform strongly in consumer cards, but is investing more heavily in commercial expense management as competition from Ramp, Brex, and Marqeta pressures its midsize business segment.
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