TLDR Tech / Marketing
Amazon gives OpenAI's ad business a boost, letting its advertisers into ChatGPT
Amazon has spent months locking AI shopping agents like Claude and Gemini out of its own storefront while building its own AI shopping tools, then quietly became ChatGPT's top retail advertiser between April and August instead. It's now opening that same access to other brands that already buy through its demand-side platform, letting them run ads inside ChatGPT conversations too. Campaigns are still set up and managed inside Amazon's own systems, while OpenAI's ad system keeps control over which ad actually gets served.
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