TLDR Tech / Marketing
Amazon Expected to Move Prime Day Sale to June
Amazon is anticipated to shift Prime Day from July to late June, thereby moving the associated sales spike into the second quarter and altering revenue timing. This schedule change is crucial for third-party sellers and competing brands. Given that Amazon accounts for approximately 40% of US e-commerce spending, this shift could influence the broader retail calendar, particularly impacting back-to-school and holiday planning.
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