TLDR Tech / IT
Amazon DSP advertisers gain a single global account across 34 countries
Amazon Ads is automatically upgrading existing Amazon DSP-only advertiser accounts into unified advertiser accounts spanning 34 countries. The change combines programmatic buying, Sponsored Ads, Amazon Marketing Cloud, billing, permissions, and first-party data management under one login, while preserving legacy identifiers and adding new global and regional IDs for API access.
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