TLDR Tech / Marketing
All things creator marketing with Kay Hsu
Creator marketing is booming, with US ad spend growing four times faster than other media. This is because consumers trust creators and often skip traditional ads. For effective creator campaigns, involve creators early in the ideation process, empower them to use their authentic voice, and fund both proven strategies and experimental approaches. Podcasts, especially video podcasts, are particularly effective, with 36% of listeners trusting ads more than on social media.
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