AI's impact on early-career marketers is reaching a crisis point

2026-04-27

Entry-level marketing roles focused on execution tasks like copywriting and landing page creation are declining as AI can now handle much of this work. Employment among workers aged 22-25 has fallen 16% relative. The broader job market is also cooling, with only 181K jobs added in 2025. Companies are hiring more cautiously and rely on AI to increase productivity instead of expanding teams.