TLDR Tech / Design
Airbnb Co-founder Taps Peter Arnell as First US Chief Brand Architect
Airbnb co-founder Joe Gebbia announced that designer Peter Arnell has joined as the first US chief brand architect for the National Design Studio, a government initiative to improve federal online platforms. Arnell, who has worked with major brands like Pepsi and Samsung, will help redesign 27,000 government websites to create a unified, trustworthy user experience. The team has already streamlined government processes, including reducing one workflow from 87 clicks to 12 and converting a months-long retirement process into a minutes-long online experience.
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