TLDR Tech / Opinion
AI simulating customers inflates purchase likelihood: 52% vs 33% reality
A practitioner in operational resilience and AI delivery shares insights from studies indicating that AI models simulating customer personas provide unreliable purchase predictions and overestimate interest compared to actual customer behavior. The author recounts shutting down their AI startup, PlebTest, after discovering that simulated customer panels introduce unmeasured bias and interference. The piece suggests AI models are valuable for generating objections or practicing dialogue but should not determine purchase decisions without authentic data.
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