TLDR Tech / Marketing
AI Shopping Could Mean Fewer Returns
AI shopping has the potential to significantly reduce e-commerce returns by empowering shoppers to address uncertainties before making a purchase. An Adobe study revealed that 69% of consumers who utilized AI for shopping were less likely to return their AI-assisted purchases. Furthermore, traffic referred by AI converted 60% higher than non-AI-referred traffic. To enhance these outcomes, merchants should provide AI assistants with comprehensive product details, including specifications, dimensions, compatibility, variants, delivery estimates, reviews, and FAQs. Improved product data can enable AI to recommend products that more precisely align with shopper needs, leading to both increased sales and decreased returns.
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