TLDR Tech / Marketing
AI Search is NOT the same as SEO (1 minute read)
Instead of chasing high-volume keywords, map prompt journeys around the final recommendation a buyer wants, then create content around the decision factors that inform it. LLMs can route users from broad questions to specific recommendations, so owning the highest-volume prompt matters less than being cited for the factors behind the purchase decision. Start with bottom-funnel prompts, map adjacent questions, and build content that answers them.
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