TLDR Tech / Marketing
AI Is Not Replacing Marketing. It's Crowding the Room
Radio still captured 61% of daily ad-supported audio listening in the US in late 2025, more than podcasts and streaming music combined at 21% and 15%. That split, not a radio collapse, is the same pattern showing up in search, where Google still held 87% of the US market in June even as AI chatbot use climbed to 49% of adults. Marketers keep asking which channel AI will kill next, but the more useful question is what job each channel plays once a new one arrives. The biggest strain on teams is managing that many channels at once, not any single channel's decline.
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