TLDR Tech / Marketing
AI is giving life to resurrection economy
AI is enabling a “resurrection economy” using voice cloning, deepfakes, and AI-generated music to recreate deceased artists and public figures. Some uses are unauthorized, like AI songs appearing on dead musicians' Spotify pages. Others are estate-approved, such as licensed voice and likeness recreations in film and games. Public reaction is largely negative. Platforms are adding detection, verification, and takedown systems, but enforcement is uneven. The market is growing faster than safeguards, creating legal and economic tension.
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