TLDR Tech / Marketing
AI Citation Overlap: Do AI Platforms Cite the Same Sites?
A study of 30,000 citations across Google AI Mode, Gemini, AI Overviews, and ChatGPT found that citation overlap is extremely low, with 76.1% unique to a single platform and only 0.8% shared across all four. Even Google's own tools show moderate divergence. Wikipedia is the main point of agreement, appearing in 35% of shared citations, but overall results show AI systems rely on largely different sources depending on platform and query type.
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