TLDR Tech / Marketing
Agentic Engine Optimization (AEO), according to a Google Software Engineer
Addy Osmani, a Software Engineer at Google, explains what Agentic Engine Optimization (AEO) is and how it applies to product documentation sites. AI coding agents already read documentation but leave almost no analytics trace, often spending only about 400 milliseconds on a page while bypassing traditional engagement metrics. A single page can often exceed an agent's token capacity (100K to 200K), which will force truncation or hallucination. Effective AEO requires making docs discoverable, machine-readable, and token-efficient through tools like llms.txt, skill.md, and proper robots.txt access. Brands that adapt early will improve agent success rates and visibility, while those that do not risk silent failures.
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