TLDR Tech / Founders
AEO and GEO for AI Overviews, ChatGPT, Claude, Gemini, and Perplexity
Search is now a lot different from just two years ago. Two new terms have shown up to describe the work of being visible inside those answers: Answer Engine Optimization (AEO), the work of being the source an answer engine uses, and Generative Engine Optimization (GEO), the work of appearing inside answers a model produces. Each pulls from a different web index, but most of these indexes are the result of the same crawl, rendering, and quality work. This post walks through how to optimize for this new type of search. It provides sources for every recommendation.
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