TLDR Tech / Founders
Advice we rejected to become one of the fastest growing start-ups ever
Deel co-founder Shuooo Wang details how the company scaled by ignoring traditional startup "best practices," such as hiring a VP of Sales early or focusing on the SF talent pool. Instead, Deel prioritized founder-led sales to maintain customer context, hired for traits over pedigree, and invested in 100+ local entities to build a moat around compliance and reliability. By favoring frugality and vertical M&A over high burn, the company leveraged first-principles thinking to become one of the fastest-growing startups.
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