TLDR Tech / Design
Adoratorio Studio takes a new lens on eyewear with a soft but technical rebrand for Indice
Adoratorio Studio rebranded luxury eyewear retailer Indice for its 10th anniversary, transforming it into "The Eyewear Lounge"—a welcoming, culture-focused destination. Drawing inspiration from the shop's interiors, the new identity features a flowing logo reminiscent of a De Sede sofa (and an eyelash), a muted color palette from the space itself, and a blend of expressive typography with soft, film-style photography. The resulting brand system reflects the store's ethos of craftsmanship, intimacy, and deliberate shopping, making the visual identity a natural extension of the physical experience.
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