TLDR Tech / Design
Adobe Just Made its Biggest AI Push Yet, and it Stretches from Photoshop to Disney World
Adobe rolled out five AI initiatives in three days, including a Firefly AI Assistant now in public beta inside Photoshop, Premiere, Illustrator, and other apps, plus a custom generative model deal with Walt Disney Imagineering. A new Brand Visibility tool tracks how companies appear across AI platforms like ChatGPT and Copilot, drawing on nearly 300 million real-world AI search prompts from Semrush's database. Throughout all announcements, Adobe emphasized human creative control — a calculated stance toward its core audience of creators, 85% of whom say final decisions should always remain theirs.
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