TLDR Tech / Design
Adobe Deploys Agents Across its Customer Experience Tools
Adobe CX Enterprise is an enterprise platform to coordinate AI agents across marketing, content, and customer engagement workflows, introduced at Adobe Summit. Built on its Experience Platform, the system integrates Brand and Engagement Intelligence layers, a multi-agent coordinator, and partnerships with AWS, Anthropic, Google, IBM, Microsoft, Nvidia, and OpenAI. The company also reported a 269% year-over-year surge in AI-driven traffic to US retail sites, as it continues to push further into AI-powered search visibility and updates its GenStudio content platform.
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