TLDR Tech / Design
A User Interview Should be a Conversation
Effective user interviews hinge on psychological safety and conversational design — not clinical questioning. One-on-one sessions outperform focus groups by eliminating groupthink, while techniques like strategic silence, neutral questions, and embracing tangents surface deeper, more honest insights. A two-person setup keeps the exchange natural, and closing with a "Magic Wand" question reveals users' core motivations, bridging lived experience to the product roadmap.
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