TLDR Tech / Marketing
A massive rant about using LLMs for marketing tasks
This article catalogues specific examples of LLMs failing at tasks they are commonly promoted for, including company research, data analysis, transcription, and file exports. One model fabricated 30 businesses during a prospecting task, then claimed it had verified them via live web searches it never performed. Another task involving Search Console data produced invented page names and inconsistent metrics despite having the actual export attached. The real danger is not just the occasional errors but confident, repeated fabrication paired with corporate decisions to replace junior marketers with AI tools.
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