TLDR Tech / Marketing
94% of marketers use AI, but only 3% of CMOs are certain they have org-wide AI ROI
Everyone's using AI, but are organizations benefiting? An Atlassian survey of 12k knowledge workers and 173 Fortune 1000 executives shows that individual productivity gains from AI often come at the cost of team alignment, leading to a "fragmentation tax." To understand how leading marketing teams achieve AI ROI, read the CMO brief.
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