TLDR Tech / Fintech
9 in 10 social media posts by finfluencers are low quality - research
A new study from Queen Mary University of London found that nearly 90% of financial influencer posts on Instagram, TikTok, and YouTube contain more negative than positive quality signals, with very few creators disclosing credentials, risks, or conflicts of interest. Researchers say YouTube content tends to be more credible than short-form platforms, while most users still rely on weak verification methods like reading comments before acting on financial tips. Despite the concerns, one in three people surveyed said they followed financial guidance from social media in the past year, highlighting how influential finfluencers have become even as regulators struggle to keep pace.
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