TLDR Tech / Marketing
7 Surprising Findings From Our Study of 15K+ Google Ads Accounts
A study of over 15,000 Google Ads accounts reveals significant inefficiency, with average accounts wasting over $1,000 monthly and many showing no conversions in 90 days. Most accounts have low Quality Scores, indicating widespread structural issues. Interestingly, smaller budgets often achieve better conversion efficiency than larger ones. Top-performing accounts utilize precise segmentation and negative keywords for nearly three times higher conversion rates.
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