TLDR Tech / Marketing
7 AEO best practices used at Hubspot
For Answer Engine Optimization (AEO), content needs to be highly specific and structured. Instead of broad guides, target precise queries with direct answers, followed by supporting details. Employ clear headers, bullet points, and self-contained sections, as AI models often extract small text chunks. Utilize FAQs for conversational follow-ups and include original data to increase citation chances. Ensure every section links back to the product and use schema markup for machine interpretation, recognizing that AI may only surface fragments.
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