TLDR Tech / Marketing
44% of social marketers feel like their boss doesn't understand social media
Social marketers are split between momentum and burnout. Instagram still dominates, with 59% saying it's their top priority, while platforms like YouTube Shorts and Reddit are gaining traction as teams experiment and diversify. At the same time, 56% are actively moving away from platforms like X, citing brand safety and audience shifts. Performance is shifting toward carousels and original, serialized content over trend-chasing formats, but 44% still say their boss doesn't understand social, and most teams are stretched thin with limited time and resources holding back execution.
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