TLDR Tech / Marketing
3 New Spotify Updates That Are Changing Music Marketing
Spotify now rewards active fan engagement over automated growth tactics. User Notes lets artists and playlist curators add context to songs, which creates new opportunities for storytelling and music discovery inside playlists. Campaign Lift provides a clearer way to measure the impact of Discovery Mode by estimating results beyond organic streams, which helps validate ROI and choose the right tracks for promotion. Spotify also now requires fans to reconnect third-party app permissions every 6 months, so artists need to build email and SMS lists and keep a steady release schedule to maintain fan connections.
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