TLDR Tech / Founders
2026: The Year of Churn
"Does it integrate with Salesforce?" was the question buyers asked for a decade. Now, they want to know if agents can drive your product, if your APIs are clean, and if there's an MCP connector. Buyers asking those questions are buyers running the math on whether to keep you. The math gets worse when a vendor they already pay adds a 60% version of what you do, because AI fills enough of the rest that cutting your $80K contract stops feeling like a tradeoff. Annual deals have hidden how often this is already happening.
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