10x is a lot

2026-05-13

There's a gap between claiming 10x and what 10x actually looks like in the wild. Real 10x is the gap where the old way stops making sense, email vs fax, Stripe vs wire transfers, not "23% faster but rounded up." Run the test before you write "10x" in your hero copy and ask whether your buyer would say the word unprompted on a call. If they wouldn't, you're padding.